The limbic brain profoundly influences our decisions. Not only does it guide our gut reactions, but it also motivates us to make choices that may seem illogical or irrational to the outside observer. This part of our brain propels us beyond our comfort zones, pushing us to explore faraway places, cross oceans, or leave stable jobs to start a business in a basement with no money in the bank.
We may view these decisions and think, “That’s reckless. You could lose everything or get yourself killed. What are you thinking?” Yet, it’s not logic or facts that drive these choices. Our hopes, dreams, hearts, and guts compel us to try new things, often defying conventional wisdom. As Simon Sinek eloquently discusses in his book Start With Why, these decisions are less about calculated risks and more about pursuing a deeper purpose that resonates within us (Sinek, 68).

The limbic system, often referred to as the emotional brain, plays a significant role in decision-making processes that go beyond logic. It’s responsible for our emotions, memories, and arousal, influencing our behavior in ways that aren’t always predictable or rational. This is why sometimes we make decisions that, to others, seem irrational or unwise. Our limbic brain can drive us towards risk-taking behaviors in the pursuit of experiences that align with our inner desires and values rather than what seems logical or safe.
These seemingly illogical decisions are crucial for human progress and innovation. When individuals choose to defy the odds and venture into the unknown, they often pioneer new paths and discoveries that benefit humanity as a whole. Historical examples abound: explorers who risked their lives to chart new territories, entrepreneurs who revolutionized industries by daring to think differently, and scientists who pushed the boundaries of what was considered possible. These people were guided by a vision and a purpose that transcended mere rational analysis.

Consider the story of Amelia Earhart, the first woman to fly solo across the Atlantic Ocean. At the time, her decision was seen as dangerous and irrational by many. But her limbic brain, fueled by a passion for aviation and a desire to break barriers, pushed her to take on the challenge. Her success marked a significant milestone in aviation history and inspired countless others to pursue their dreams.
Another example is Elon Musk, who risked his fortune by investing in multiple ambitious ventures, including SpaceX and Tesla. His limbic-driven decisions have not only revolutionized the electric car and space industries but have also inspired a generation of entrepreneurs and innovators.
Steve Jobs’ intuition led him to create products that revolutionized the tech industry. His decision to drop out of college to pursue his vision was limbic-driven, and it resulted in the creation of the iPhone, iPad, and other game-changing technologies. Similarly, Richard Branson, founder of the Virgin Group, made several high-risk decisions, such as starting an airline, which were driven by his passion and belief in pushing boundaries.
Dr. Antonio Damasio, a renowned neuroscientist, emphasizes the importance of emotions in decision-making. He states, “Emotions are not a luxury, they are essential to rational thinking.” This underscores the idea that the limbic brain’s influence is not only natural but necessary for holistic decision-making.
Here are some practical tips for using the power of the limbic brain in our daily decision-making:
- Mindfulness and Self-Awareness:
- Reflect on the emotions and desires before making decisions.
- Use meditation and journaling to enhance self-awareness.
- Embrace Uncertainty:
- View the unknown as an opportunity for growth.
- Adopt a mindset of learning from failures and setbacks.
- Cultivate Passion:
- Engage in activities that excite and inspire you.
- Pursue the interests to increase resilience and satisfaction.
- Visualize Success:
- Picture positive outcomes of the choices.
- Use visualization to strengthen the commitment to goals.

It’s important to balance limbic-driven choices with logical analysis to mitigate potential risks. Recognizing when to integrate rational thought can help ensure that decisions are both passionate and prudent.
By understanding and embracing its power, we can make choices that are not only meaningful but also transformative for ourselves and the world around us. The next time we face a decision that seems to defy logic, remember that it might just be the limbic brain guiding us toward something extraordinary.
Sinek, Simon. Start With Why: How Great Leaders Inspire Everyone to Take Action. New York: Portfolio, 2009.
Damasio, Antonio R. Descartes’ Error: Emotion, Reason, and the Human Brain. New York: Penguin Books, 1994.
Amelia Earhart’s Solo Flight Across the Atlantic. Earhart, Amelia. The Fun of It: Random Records of My Own Flying and of Women in Aviation. New York: Harcourt, Brace and Company, 1932.
Elon Musk’s Ventures with SpaceX and Tesla. Vance, Ashlee. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. New York: Ecco, 2015.
Steve Jobs and Apple. Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

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